(or what to do if the economy takes away our Websites!)

We love our websites. Since 2004 we love Facebook. So when building some buzz about your Torch Club, which should you choose?
Facebook pros:
• Just starting out
• Easy to build an audience
• Able to have small conversations
• Free!
• Tends to attract younger audiences
• Super easy to create
Website pros:
• Search engine optimization is greater
• Can analyze content and data
• You are in control of everything
• Don’t have to have an ongoing conversation
• Lots of room to play
• Can use a Content Management System like WordPress but still it is not as easy as posting

A Facebook page is a public space for businesses, brands, and organizations. Anyone, not just members can “Like” and follow updates that you “post”. The goal is to create public awareness, attract new members, and share updates.

How to Create a Club Page
One of the Club members can log in to their Facebook home page. In the left menu of their page they can click the Create Page button.

Then select a category for your club Page, such as “Company, Organization or Institution” or “Cause or Community”. Facebook will prompt you to choose a category like Community Organization or Organization or Non-Profit Organization. Then enter a Company Name. Then click on Get Started.

You did it! Here we have already added the Profile Photo and Cover Photo.

If you are familiar with Facebook then you know how easy it is to add a Profile Photo and a Cover Photo. Just hover over the camera icon (on the left hand side) of each area. Click on it to add or change a photo.

Now is a good time to also add your About information. You will see Timeline, About, Photos, Likes, and More. If you select About you will go to a page called Page Info. Hovering over the different categories will cause a pen and the word Edit to appear. Click to add or change info. Categories include Name, Facebook Web Address, Category. Start Info, address, Short Description, Impressum, Long Description, Email, Website, Official Page, and Facebook Page ID. You can decide which categories to fill. But be sure to include a short description.

Once your Page is created, you can add other club members from the Page’s Settings menu to be administrators, like yourself, with full control of the Page. You can also make club members editors or moderators or analysts.
Administrators can manage all aspects of the Page including sending messages and posting as the Page, creating ads, seeing which admin created a post or comment, viewing insights and assigning Page roles.
Editors can edit the Page, send messages and post as the Page, create ads, see which admin created a post or comment, and view insights.
Moderators can respond to and delete comments on the Page, send messages as the Page, see which admin created a post or comment, create ads, and view insights.
Advertisers can see which admin created a post or comment, create ads and view insights.
Analysts can see which admin created a post or comment and view insights.

Facebook asks you to type their email address to give a role to a club member. But if the person is your Facebook friend, begin typing their name and select them from the list that appears.

The next step is to select Save. You will then be asked to enter your Facebook Password to confirm. They will be sent an invitation which means they need to accept.

There are so many things you can do with your new Facebook page. Be sure to take pictures at your club’s meeting and post once in a while. Stay tuned to IATC and their newsletter. Consider posting news from other Torch Clubs. Remember that our goal is “To enable local clubs and members to perpetuate the sharing of knowledge, experience, and fellowship among the various professions.”